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MONCLER GRENOBLE

This week as snow falls across the UK we all unpack our winter gear, from last year on the slopes a checklist of gloves, jackets and other winter accessories become essential even living in the metropolitan areas we are faced with harsh conditions. Now reminiscing about our time in the mountains we look forward to this year's ski season. 

 

Moncler is a household name to many, famed for its colourful range of superior down jackets. Well renowned in the fashion industry with their ongoing collaborations through the Genius line that champions numerous designers globally. This year marked Moncler’s 70th anniversary, with this we look back to their history and celebrate their birthplace, the mountains. 

 

In 1952 Moncler was born, an abbreviation of Monestier-de-Clermont - a small mountain village near Grenoble where René Ramillion and André Vincent went on to produce the renowned down jacket. With roots in workwear the garments were initially conceived to protect workers in the harshest of conditions, the jackets were put to the test across multiple expeditions such as the Italian Expedition to K2 in 1954. 

 

Marking the Grenoble Olympic Games in 1962 they sponsored the downhill ski team, and thus Moncler’s great history in ski wear was born.

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70 years later, Moncler celebrates its rich history in performance clothing through a collection that boasts some of the most innovative design and fabrication on the market whilst upholding its unique design language that sees a new colour palette of vibrant  yellows and oranges that compliment each other and pay homage to the brands' origins.

 

Their layered approach equips outdoor lovers & skiers for every moment in mountain life, from summit pursuits to Apres Ski. Their considered approach sees a cohesive alpine style across the Grenoble family beyond fashion & performance. 

With ski season kicking off high-performance garments boast numerous features and technologies for endurance and functionality in the most extreme conditions. With an impressive menswear jacket collection ranging from their Brizon shell jacket boasting waterproof, windproof yet highly breathable fabrication in graphic colour blocking neon green or bright orange for high visibility finished with taped seams and impenetrable YKK® AquaGuard® zippers. Followed by their extremely breathable Hinterburg jacket in a recycled Gore-Tex laminate offering a versatile packable shell layer that works cohesively with soft knits or fleece layers. Whilst designed for colder temperatures on the slopes their Cerniat ski jacket highlights the extent of the technology with integrated PrimaLoft® Gold Insulation Active on the sleeves, sides and hood. Detailed with a powder skirt, exterior ski pas and interior pockets. For safety, a RECCO® reflector is repeated throughout the collection.

Equally matched across the womenswear Moncler brings three high-specialised jackets to the Grenoble collection that offer the avid skier endurance, warmth and protection on the slopes. Their Hainet jacket is offered in ice blue or pale pink insulated with PrimaLoft® Gold Insulation Active with a pull-out adjustable hood, the Teche jacket offers a cinched silhouette with a buckle fastening waist belt. Waterproof & windproof coming in red & black or clean white. In vibrant pink or green the Chanavey jacket is designed with a classic fit for versatility. 

 

The evolved Moncler Grenoble is a bold testament to their heritage and respect for their mountain origins, the latest High-Performance collection is focused on dynamic skiwear for pros with a stylish twist. Channelling 70 years of outdoor expertise and heritage the Grenoble collection combines the brand's DNA with the technology of the future to keep the wearer safe in the mountains, year-round. 

 

Moncler Grenoble's debut brand ambassador Richard Permin, the free-skiing French phenomenon, is the face of the latest short film from Grenoble. An action-packed feature shot by Jonas Lindstroem channels the energy of the mountains whilst Permin races against the tumbling snow of Chile’s glacial Quetrupillán volcano. 

MONCLER GRENOBLE

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